Redi-Rockers are the first to sell the Redi-Rock license in Russia and the CIS.
Redi-Rockers is a young, ambitious team that represents the interests of the American company Redi-Rock. Redi-Rockers is also a dealer of the only block manufacturer Redi-Rock in Russia. The team knows its business perfectly, is ready to openly share information and support its clients at any stage of working with the franchise. The state has highly qualified technical specialists and direct contact with the American colleagues from Redi-Rock.
Target audience - owners of plants for the production of concrete products.
Target Audience Profile:
Usually precast product manufactures or Redi-Mix contractors
Employee count from 5-100
Sales of $500,000 to $10,000,000
Ownership is involved in Day to Day operations
Looking for a new product or revenue stream to increase sales
Good sense of humor
Like to make money
Trying to be the best
I know we can find some people in Russia that meet those points.
Ok, Andrew, we will find them.
We interviewed the only block manufacturer Redi-Rock in Russia.
We made a map of the interests of the target audience and understood where and how it draws ideas for business development.
Exhibitions, Instagram / Pinterest and recommendations from familiar entrepreneurs are the main sources of ideas for a business owner.
Complemented the client profile provided by Redi-Rock.
Identified the key factors that influenced the purchase of a franchise.
When buying a franchise, business owners care about the uniqueness and aesthetics of the product. Price is in 3rd place in decision making.
We took the place of the client and thought about what needs to be done and when do we want to get the result? And so we developed a strategy for "warming up" the target audience by touch points.
We selected the database of potential customers according to bindx data and supplemented the database according to VLSI data. In total, there are about 6,000 such companies in the Russian Federation. There are much fewer suitable profiles.
We picked up exhibitions where it makes sense for the client to attend and act as a speaker.
We set up an email newsletter, instagram advertising, a system for receiving and processing leads.
Do you remember that we wrote the strategy standing on the customer's place? So, we recommended a work schedule with notes on when, from what action and what results should be.
If possible, together with the client we attend meetings with the target audience, supplement CJM and build a sales pipeline.
Result for the client
The most effective advertising channels have been found, so there is no need to drain the budget for unnecessary tests.
Considering our participation in the meetings, the client gets an outside view of how the meeting went and what needs to be changed.
The client trusts us as himself and is open to any proposals. It's priceless!